Our Spring Summer 2013 collection was centered around a Peter Beard work we stumbled upon. His use of indigo, his celebration of the natural women and subtle integration of tribalistic influences really served as a driving force for what came to be, which is (wait for it) PEACEFUL WARRIORS + TRIPPY HIPPIES
As always, the collection is meant to be layered, stacked and piled on. At the request of many, we introduced the Bib Lite (hi @rachelstrugatz!) and for the first time are condoning statement earrings with statement collar necklace AT. THE. SAME. TIME. because why the hell not? IT’S 2013 PEOPLE
We hope you enjoy shopping and wearing and sharing the NEW COLLECTION. Lots of Love.
Your favorite Sisters
We’re proud of a lot of things we’ve made and done at DANNIJO, but one of our greatest achievements to date, was getting our good friend ?uestlove, to wake up–when he’s usually winding down–and deejay our Spring/Summer 2013 Brunch at 9am. I think the most exciting thing about fashion week is the behind the scenes. For this season, we wanted to share our creative process and the making of our show with you so you knew how much Love really went into making DANNIJO, and our experiences. Peep the 72 hour time lapse and see some pretty faces (Brooklyn Decker, Monet Mazur, Leandra Medine, Caroline Issa, Kate Davidson Hudson, Lynn Yaeger, Olivier Zahm, Julie Gilhart, and more), the gifting of a gansta medallion to our boy Ahmir, and up close and personal glimpes of our Spring/Summer 2013 collection.
Happy watching x Danni + Jo