The Snyder sisters grew up in sunny Florida, where they used their cardiologist father's medical tools to teach themselves how to make jewelry while in middle school. Once the two reunited in New York after their college years, they went back to their childhood hobby and created a capsule jewelry collection for Danielle's non-profit L.W.A.L.A. (Live With A Lifelong Ambition), which fundraised for grass-roots initiatives in Africa. Seemingly overnight, the two built their jewelry passion into a mega-successful brand. Since its inception, DANNIJO has advocated creating sustainable economic opportunity for women in underdeveloped areas of the world. All DANNIJO.com packaging is handmade in Rwanda as part of their women's empowerment initiative.
DANNIJO jewelry is sold at select, high-end stores worldwide including Bergdorf Goodman, Shopbop, Holt Renfrew, Lane Crawford and Harvey Nichols. Danielle and Jodie are members of the AOL Small Business Board of Directors alongside Richard Branson. The two were featured on Inc Magazine's 30 Under 30: America's Coolest Entrepreneurs List and were recently profiled by The New York Times. They've been featured on the TODAY Show as well as Fox Business. The sisters are passionate about creating a multidimensional brand that evolves to the needs of their customers; the sisters were among the first to launch fashion casing for iPhones and iPads and have been at the forefront of the social media/blogger movement. Additionally, the line has an extensive celebrity following including Natalie Portman, Beyonce, Blake Lively, Oprah and Rihanna.