Who We Are
Who We Are
Founded by Florida-born sisters, Danielle and Jodie, DANNIJO is a lifestyle brand with a cult following known for its statement jewelry, tie-dye silk slips and resort-leisure RTW.
As kids in Jacksonville, Florida, Danielle and Jodie would dress up in their mom’s vintage jewelry and make earrings and necklaces using their cardiologist father’s medical tools.
The label is rooted in philanthropy — it's first debut in 2007 was a fundraising project for the first health clinic in Lwala, Kenya. Danielle's time in Kenya subsequently influenced the brand's iconic collection of Maasai-inspired bib necklaces, usage of bright colors and its bold aesthetic.
The brand is always championing causes the sisters believe in and most recently, DANNIJO aligned with Vanessa Bryant on a fundraising collection of tie-dye hoodies and sweats benefitting the Mamba and Mambacita Foundation. The collaboration spread like wildfire across the globe and 100% of the proceeds from the collection went to the foundation in honor of the late Gigi and Kobe Bryant.
Today, DANNIJO is an international brand with a foothold in pop culture. The sisters are always expanding their reach and leveraging the brands DNA to make the world a little more colorful.