HER BIG IDEA: FROM A BEAD TO BOOMING

I recently sat down with NYC Media to chat entrepreneurship, being a woman in business, and the adventures of DANNIJO over the last decade for an episode of Her Big Idea.  The series features inspiring profiles of NYC women entrepreneurs, who transformed a simple concept into a thriving business in New York City. In this episode, I talk about launching a brand in the heart of the recession, getting fired, working alongside my sister, and sustaining a business without investment. I also discuss the brand's powerful storytelling, our philanthropic partnership with Indego Africa and Beyonce buying a DANNIJO necklace at Bergdorf Goodman our first week in business.  

I'm honored to be alongside the stories of Ovando founder Sandra de Ovando, Try the World co-founder Kat Vorotova and Soko Glam co-founder Charlotte Cho. Watch the 30 minute episode below and learn how these women surmounted obstacles and defied challenging odds to build a profitable business in one of the world’s most competitive economic environments.

--Xx Danielle--