DANNIJO DOES DEMI-FINE!
The downlow on our new demi-fine jewelry capsule and why you're going to love it.
WHAT IS DEMI-FINE?
Demi-fine jewelry is the sweet spot between fine jewelry (which is made from precious metals and stones - think engagement rings and family heirlooms) and costume or fashion jewelry (the Dannijo statement pieces you know and love, which are made from brass, plated with gold or oxidized silver, and decorated with beads and crystals).
Demi-fine bridges that gap with the use of gold vermeil - solid silver plated with 14k gold. Like fine jewelry, it’s designed to be worn every day and won’t tarnish with time. It has the luxe factor of fine without the price tag.
WHY YOU’LL LOVE IT
Dannijo’s demi-fine capsule is an edit of Danielle and Jodie’s favorite pieces - the ones they wear on repeat, whatever the occasion or season. The timeless, 90s-inflected designs, like the gold twisted Natalie chain ($370) and Camila hug hoops ($170), tap into fashion’s ongoing love affair with the decade without looking too heavy-handed.
For a contemporary twist on pearls, the Brinkley necklace ($250) brings the face-flattering stone up to date for a new generation, while the Jasmine bracelet ($95) pays homage to Cartier’s iconic Love design.
HOW TO WEAR IT
The best thing about these classic pieces is that there are no rules about how you should or shouldn’t wear them. Show off the Gemma hoops ($220) by wearing your hair in a high bun, or stack the Hutton bracelet ($170) with a vintage watch and a couple of woven friendship bracelets for the ultimate arm party.
HOW TO SHARE IT
We love to see how you’re wearing your Dannijo pieces, and can’t wait to find out how you’re styling the demi-fine collection! Use the #DannijoGirls hashtag on Instagram for a chance to be featured on our feed.
